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Working Code Podcast – Episode 185: A/B Testing Mechanics

Ben Nadel
Published: July 6, 2024

On today’s show, Adam and I discuss the mechanics of A/B testing. And, how Adam might incrementally build A/B testing functionality into his existing bulk email system—a system which has been designed, over the last decade, to be performant and resilient, not necessary dynamic. The complexity of layering-on A/B testing isn’t just in the coding—it’s weighing the risk of the change against the value-add for the custom in the face of uncertain adoption.

All that and more on this week’s show:

… featuring these beautiful, beautiful people:

With audio editing and engineering by ZCross Media.

For the full show notes and links, visit the episode page. And, be sure to follow the show and come chat with us on Discord! Our website is and we’re @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.