A successful talent mobility program and culture of learning permeate all levels of an organization, starting at the top. For example, if you want everyone in your organization to earn their AWS certification, you need to earn yours, too.
As a senior leader, try to understand the pain and time constraints that accompany an ask like this. You have the flexibility to control your schedule. If even you find it hard to set aside time to study and get certified, you have to understand that it’s exponentially harder for every other person in your organization.
Think about how you can create clarity, lead by example, and reward (not penalize) people for taking the time to learn. What processes can you automate, streamline, or otherwise change to create more time for learning?