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Must-Have Salesforce B2B Commerce Features for your Business

Published: December 12, 2022

Salesforce B2B Commerce is a powerful platform that can be used to automate tedious tasks–such as lead generation, prospecting, and email marketing–and make your business more efficient. This blog post provides an overview of Salesforce B2B Commerce features that business executives should consider incorporating into their sales process in order to generate revenue with ease.

What is Salesforce B2B Commerce?

Salesforce B2B Commerce is a powerful tool that allows businesses to manage sales, orders, and inventory from one place. It’s the perfect solution for companies that need to track their sales and inventory levels across channels, including online, in-store, and phone.

One of the most important features of Salesforce B2B Commerce is its ability to connect with other systems in your company, such as accounting or marketing platforms. This integration makes it easy to see how sales are progressing across different departments and to make changes as needed.

Salesforce B2B Commerce also offers powerful automation capabilities, making it easy to create custom workflows and automation. This can streamline your workflow and help you achieve your business goals faster.

If you’re looking for a way to improve your sales processes and track your inventory levels more effectively, then Salesforce B2B Commerce is the right solution for you. You can also connect with the Salesforce consulting team to get better assistance for your queries.

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What are the Features of Salesforce B2B Commerce?

Salesforce is a leading B2B commerce platform that offers powerful features for sales and marketing professionals. Here are five features of why Salesforce B2B commerce is a great choice for business owners:

  1. Customizable workflow: Salesforce B2B commerce lets you customize your workflow to match your specific needs. You can add custom fields and stages to tasks, create automatic email notifications, and more. This makes it easy to stay organized and keep track of your progress.
  2. Powerful reporting: With Salesforce B2B commerce, you can get comprehensive reports on your sales activity. You can see which leads are converting into customers, what products are selling the best, and more. This information helps you strategize and improve your marketing efforts.
  3. Flexible integration: Salesforce B2B commerce integrates with popular software applications, including Microsoft Outlook and Google Calendar. This means you can easily manage your sales process from multiple platforms.
  4. Easy access to customer data: With Salesforce B2B commerce, you have access to granular customer data across all of your accounts in the platform. This lets you track customer behavior and trends over time in order to better serve them!
  5. Robust security: The Salesforce B2B commerce platform is built on strong security protocols that protect your data against unauthorized access or theft.

Important Things to be Taken Care of in Salesforce B2B Commerce

Salesforce B2B commerce is a platform that helps businesses to manage their sales and customer relationships. With this platform, you can create an efficient sales process and keep track of your customers’ interactions.


When using Salesforce B2B commerce, it is important to take care of the following:

Create a strong sales process: Your sales process must be efficient and effective in order to reach your goals. It should be designed in a way that connects with your customers on a personal level. This will help them feel engaged with your company and make them more likely to buy from you.

Record all interactions: When using Salesforce B2B commerce, it is important to record all interactions between your business and its customers. This way, you can track what worked well and what didn’t in your sales process. This information will help you improve your strategy for future transactions.

Keep track of customer data: When using Salesforce B2B commerce, it is important to keep track of all the customer data associated with those transactions. This data can include contact information, product information, etc. By keeping this data safe and secure, you can reduce the chances of losing it or having it stolen.

Final Words

Salesforce is one of the most widely used CRM platforms in the world, and for good reason. It offers a ton of features that can help your business grow, including sales prospecting and lead management tools, as well as customer relationship management (CRM) features. If you’re not using all of Salesforce’s capabilities to their fullest potential, now is the time to start.

For this, you can also hire a Salesforce lightning Developer as well as a certified Salesforce consultant who can help you better in understanding Salesforce. Connect with the expert Salesforce consultant team via email at [email protected] or do a live chat with experts.