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How to Manage a Successful B2B Marketplace with PIM Solution?

Shivam Virmani
Published: December 6, 2022

You may use one of the numerous off-the-shelf solutions or develop your own, but you’ll need the means to manage your suppliers and their items, as well as where you want them to appear on your ecommerce site.

A business-to-business (B2B) marketplace is a location where traders may interact, communicate, and transact business.


Companies that deal with other businesses are increasingly in need of a secure organizational system. B2B sellers, who primarily sell to other businesses, are responsible for a large number of products.

One of the many tools available to B2B companies is Product information management (PIM). It keeps companies grounded between all publishing endpoints by centralizing product data from multiple sources.

Features of B2B Marketplace

Quick Order

A fast order is without a doubt the most significant and crucial element of any B2B store. As a B2B supplier, you must be able to give a rapid order with the product name and SKU search.

B2B clients may order the product by using the fast order form and supplying the SKU or product name.


Price List

Any B2B store has a significant pricing problem. In every B2B system, pricing is quite complicated. A comprehensive module for such price difficulties must be available in a B2B business. We referred to it as a pricing list.

B2B eCommerce businesses, unlike B2C eCommerce sites, require a very complicated and functional pricing structure example pricing based on customer groups, pricing based on quotes, and pricing based on categories, etc.

Quote System

A quote is an important element of any business-to-business store. There is no B2B Shop without a quotation system.

The quotation system must be highly versatile, and it must include all types of quotation-related capabilities, such as file attachment and custom file upload.

Sales Representative

A sales representative is not included in many typical B2B businesses. Several businesses even produce quotes and RFQs without using a sales representative.

Quotes should, ideally, include sales representatives. The fact that in medium and large-scale stores. Without a sales representative, it is difficult to convert a sale.


Suppliers Microsite

It’s also critical to provide a microsite option for vendors. When you have a B2B marketplace like Alibaba, this is much more crucial.

Using a microsite for a supplier or business. Vendors can give a variety of information about their products, as well as information about their firm and trade practices.

What is PIM?

Product Information Management (PIM) software will make it easier for you to create, collect, and manage product information for both online and offline catalogs.

PIM can be used by retailers and as well as brands to strengthen supplier relationships, and eCommerce managers can use it to get a full picture of the impact product data has on sales.

However, data governance teams can benefit from using a PIM tool to track and meet compliance requirements.

Why Do B2B Marketplaces Need a PIM System?

Consistency is essential in a successful B2B marketplace. Allowing individual sellers to create their own content in the Merchant’s Panel can cause issues with consistency and as well as quality.

Here you can see examples of some Marketplace.

  • Magento 2 – Convert your Magento store into a B2B marketplace, similar to Alibaba, Indiamart, ThomasNet, and EC21. Magento 2 B2B Marketplace will establish an online marketplace where business customers and suppliers from all over the world can interact and transact business.
  • Opencart – The Opencart B2B Marketplace module turns your Opencart store into a comprehensive B2B marketplace, replete with customer groups, distinct seller product collections, and bulk uploads.
  • Prestashop – This module is the most effective way to build a B2B marketplace similar to Alibaba or Indiamart. Prestashop B2B Marketplace module includes all B2B features, such as seller/business listing, seller/business page, seller/business product listing, commission administration, bulk buy management, and post-purchase request function, among others.
  • WooCommerceB2B Multi Vendor Marketplace for WooCommerce plugin gives both the admin and the suppliers the ability to create a wholesale marketplace. Wholesalers can become suppliers in the marketplace and profit from a broad client base.

Furthermore, B2B Marketplace owners can use PIM (Product Information Management) systems to gain more control over these issues and create a more unified marketplace.

Managing Bulk Product Data

B2B Marketplaces frequently have to deal with a large amount of data.

With such a wide range of products, multiple services, distributed vendors and suppliers, and disparate sales channels, it’s easy to see how much data these companies must manage.

A viable solution is to use product information management software to organize and as well as standardize distributed data on a regular basis.

PIM B2B is important because it provides a centralized location for your product information, making it easier to handle and manipulate large amounts of data.

Organizing Digital Assets that have Become Cluttered

You may have a variety of product photos, manuals, marketing visuals, videos, or presentations in your office.

You may be adding to your massive pile of digital assets by creating more of these types of information pieces on a regular basis.

All of your company’s digital files, both old and new, are valuable assets. You’ll end up with a jumble of digital assets if you don’t have a systematic way of storing and retrieving this data.

A PIM system can store and manage information such as product attributes, images, videos, and marketing data in a logical manner. However, You can then search for and retrieve exactly what you need, when you need it, at any time.

Transparency between Departments and Teams is Lacking

Large corporations face a well-known challenge in terms of business communication. Departments tend to become isolated as a company grows, failing to share information, tools, goals, and priorities.

Inefficiency and as well as duplicity in the workplace result from these communication barriers.

Users from different departments will be able to communicate easily once you’ve implemented open-source PIM software.

furthermore, It becomes easier for them to keep others informed about important tasks and deadlines, reducing team member confusion.

Spreadsheets that are Prone to Errors and Manual Tasks

If your company still uses spreadsheets, you’re probably aware that maintaining them is inconvenient and time-consuming. Uploading thousands of product data into a spreadsheet by hand takes hours and is prone to errors.

Spreadsheet accuracy can be improved by using an open-source PIM system. You can bulk-enter product data and as well as create workflows with PIM.

Product Catalogs that are Disorganized

Product catalogs are difficult and time-consuming to maintain for large businesses that sell a variety of products.

It’s difficult to update and maintain uniformity in data across the entire product catalog because businesses deal with a wide variety of products, multiple vendors, and varying requirements of multiple sales.

However, The solution is to automate the process of collecting data from vendors and consolidating product data into a centralized location using open-source PIM software.

Product Launch Delays

Are your product teams frequently experiencing bottlenecks as a result of disorganized product catalogs, cluttered information, or manual tasking, causing unwelcome delays in product launches?

To stay on a high growth trajectory, businesses need to have smooth and as well as timely product launches.

You can create dashboards using PIM technology to get a complete picture of your products.

however, It allows you to keep track of all updates and gain a better understanding of each product’s information and status.

Managing Multiple Sales Channels is a Challenge

Marketplaces must have a strong and consistent presence across multiple sales channels to successfully tap current digital marketing trends.

However, meeting the diverse demands of various e-commerce sites is difficult. Every channel has its own set of rules and procedures for listing approval.

A PIM system with B2B can assist you in disseminating the most current and accurate information. furthermore, It enables you to quickly disseminate the most recent updates in multiple languages and for multiple markets.

SOURCE: Akeneo

The Best Tools for Your PIM B2B Marketplace

It depends on how quickly you want to get started and what you want to accomplish, but when it comes to PIM systems for your marketplace, there are two clear leaders:


Akeneo PIM is a simple-to-use PIM that streamlines all of your processes. It will centralize all product data and collect, disseminate, and as well as enrich product data more efficiently. It’s simple to incorporate into other systems and tools.


Source: Akeneo

Here are five of the most important benefits of Akeneo PIM for an online business.

Product Experience is Improved with Akeneo PIM

PIM customers may utilize Asset Manager to manage and convert product-related digital assets in order to offer powerful, tailored product experiences in the online shop.

Additionally, it improves API-level connectivity with current DAM–Digital Asset Management systems, allowing you to link assets to product catalogs.

The Conversion Rate has Improved

More sales and fewer returns result from better product information. Conversion rates improve by up to 56 percent, according to Akeneo’s data.

Publication and Versioning

Given the potential for several users to work on a project at the same time, maintaining an audit trail of modifications and edits is critical for both team members and end-users to guarantee that the most correct data is published.

Akeneo makes Localization and Translation simple

With Akeneo, you can simply translate and localize product information before pushing it to the appropriate sales and eCommerce channels.

Using a Single Sign-On

The single sign-on functionality is extremely useful for users who access and administer several Akeneo apps.

Users may log in to numerous apps with a single set of credentials, and they can also create an Identity Provider, which gives higher-level users the power to authenticate other users’ identities and grant or restrict access to the appropriate applications.

Entities of Reference

Reference entities in Akeneo’s Enterprise Edition allow users to link goods that have common characteristics or qualities, making the product enrichment process more efficient.

To guarantee that all essential data is available, each entity might have many properties.


Pimcore is a free and open-source business platform. A free community version is available, as well as a paid enterprise edition with an unlimited number of members.

Pimcore uses an API-based self-service architecture to interface to third-party applications like ERP, CRM, and eCommerce channels (Magento, Shopify).

Pimcore provides single-source and multi-channel publishing capabilities to manage information and combine content and data from multiple sources.

Here are a few more benefits of using Pimcore.

Product Information Management

All data is centralized in one place, and all data required to sell across multi- channels is easily handled.

Digital Asset Management

The process of managing asset information across many platforms from a single source. Pimcore’s DAM is built on digital asset management, putting it at the center of digital experience management.

Digital Commerce Platform

Platforms facilitate the establishment of customer connections by allowing customers to connect with merchants and other sellers over the internet.

Master Data Management

They must enhance the consistency and quality of their critical data assets, including product, asset, customer, and location data.

Future Scope

You can handle everything related to product information with ease if you have a good PIM system.

Data coherence, correctness, consistency, and quality are all assured, and product returns are drastically minimized.

Work is made easier and as well as faster with automated activities, and bulk editing reduces the need to update several channels.

Furthermore, To stay ahead of the competition, every B2B marketplace must harness the capabilities of a solid PIM B2B system.

SOURCE: Akeneo


So, that was much about the PIM and B2B Marketplaces for any queries or doubts reach out to us at [email protected] . You can also raise a ticket at our HelpDesk system