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How Salesforce Automotive Cloud Revolutionize Future Of Vehicles

Published: January 11, 2023

As the world moves towards ever-more connected vehicles, Salesforce Automotive Cloud is playing a leading role in making this future a reality. This cloud-based solution helps automotive companies manage customer data, fleets, and sales operations more effectively than ever before. In this article, you will explore how it can revolutionize the way you do business in the automotive industry.

Salesforce Automotive Cloud: What It Is and How It Works

It is a cloud-based platform that automates the sales process for connected vehicles. It enables companies to connect with their customers, manage orders, and process payments. In addition, it provides companies with the ability to track inventory, forecast demand, and optimize their sales channels.

The Salesforce Automotive Cloud was created in collaboration between Salesforce and Ford Motor Company. The platform was originally designed to help Ford manage its sales operations for the 2018 Ford Fusion and 2017 Shelby GT350. However, since its release in early 2018, the Salesforce Automotive Cloud has been used by a variety of other companies, including GM, Audi, and Volvo.

Advantages Of Using The Salesforce Automotive Cloud

  1. Increased efficiency: The Salesforce Automotive Cloud automates many of the processes involved in selling connected vehicles. This saves companies time and resources that can be put towards more important tasks.
  2. Greater customer engagement: The Salesforce Automotive Cloud allows companies to connect with their customers more easily and effectively. This helps them build trust and rapport with potential buyers. In addition, it allows them to keep track of customer orders and payments throughout the sales process.
  3. A Better understanding of demand: The Salesforce Automotive Cloud enables companies to predict how much demand they will need for future products based on past behavior. This helps them ensure they are prepared for future growth opportunities. 
  4. Increased sales efficiency: The Salesforce Automotive Cloud helps companies to sell their products more effectively. It automates many of the steps involved in selling products, including tracking inventory and forecasting demand. This allows companies to focus on more important tasks, such as developing and marketing their products. 

However, the Salesforce Automotive Cloud is not without its drawbacks. For example, it is not currently available in all countries. Additionally, it is not currently compatible with all sales channels, such as telephone and face-to-face sales.

How Salesforce Automotive Cloud Can Revolutionize the Future of Customer Experiences?

It provides the latest in customer experience technologies, connecting cars and drivers to create a more seamless and efficient customer experience. With its cutting-edge artificial intelligence and machine learning capabilities, it can help you better understand your customers and make smarter decisions about how to serve them.

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One of the key benefits of using Automotive Cloud of Salesforce is that it offers real-time insights into your customers’ driving behavior. This allows you to identify potential problems early on and take preventive action, ensuring that your customers have the best possible experience when they’re driving in connected vehicles.

In addition to providing insights into your customers’ driving behavior, it also gives you the ability to manage fleets of connected cars effectively. With its fleet management capabilities, you can keep track of all the vehicles in your fleet, manage driver profiles and schedules, and optimize operations so that you’re able to provide a high-quality customer experience at all times.

How Does Salesforce Automotive Cloud Enable Connected Vehicles?

It is the best platform to manage and connect your vehicles. With this, you can keep track of your vehicles and drivers, automating important processes like vehicle maintenance and fleet management. You can also use it to connect with dealers and other partners to get better prices on parts and services. And finally, you can use it to help build a connected vehicle ecosystem with other companies.

The process to connect the vehicle ecosystem with other companies using Salesforce Automotive Cloud:

To start using it, first sign up for a free account. Once you have an account, you can create a new organization or project. Then, add the necessary accounts and resources to your project: fleets, dealerships, suppliers, drivers, and vehicles. You can also add applications that support your business needs (like Vehicle Management or Fleet Management).


Once your project is ready, you can start automating important processes by creating tasks and reports. For example, you can create a task to send a notification when a driver logs in for the first time after being hired. You can also create reports to show how many times a vehicle has been serviced or how much money it has saved you over time.

Finally, you can connect your organization with other companies in the automotive industry by joining forces with communities such as the Vehicle Management Community or the Fleet Management Community. These communities provide valuable resources so that you can work together more efficiently.

The Benefits Of Salesforce Automotive Cloud For Connected Vehicles

It is a new platform that provides all the benefits of Salesforce for connected vehicles. This cloud-based platform helps businesses manage, monitor, and optimize their automotive fleets from one central location. By using it, businesses can improve fleet efficiency and performance, reduce costs and increase security.


The main benefits of Salesforce Automotive Cloud include:

  1. Increased Fleet Efficiency: With this, businesses can manage their fleets more efficiently and effectively. They can gain insights into how their vehicles are performing and make adjustments as needed. This will help them to save money on fuel, maintenance, and operations costs.
  2. Improved Safety: By using Salesforce Automotive Cloud, businesses can improve safety in their fleets by tracking vehicle locations and behavior patterns. This data can be used to prevent accidents or identify potential risks early on. In addition, it can help to enforce compliance with safety regulations.
  3. Reduced Costs: With this, businesses can reduce costs associated with managing their automotive fleets. This includes fuel expenses, insurance premiums, and other operational costs. 
  4. Increased Security: It provides businesses with a secure platform for managing their automotive fleets. This protects them against data breaches and other security threats.

If you’re looking to improve fleet efficiency, safety, and costs, then it is the perfect solution for you.

How Does It Revolutionize Customer Experiences?

Salesforce Automotive Cloud is the latest innovation in connected vehicles. It allows customers to manage their fleets and drivers in one place, access real-time insights into their business, and track performance across all aspects of their operations.

It helps reduce overall costs by automating customer interactions, routing deliveries, and managing fleet operations. In addition, it provides drivers with accurate information about routes and traffic conditions so they can make more informed decisions about when to drive and how fast to drive. 

As a result of these advantages, it has the potential to revolutionize customer experiences in connected vehicles and improve overall efficiency throughout the entire vehicle manufacturing process.


The Salesforce Automotive Cloud offers automakers a suite of cloud-based solutions that can help them to improve their efficiency and accuracy when it comes to vehicle management. These solutions include features such as automated fleet tracking, real-time traffic updates, and accident analysis.

In addition, it can provide automakers with insights into customer behavior and preferences, helping to improve customer relationships and boost sales.

Overall, it has the potential to revolutionize how connected vehicles are managed and operated. By enabling automakers to rapidly create, deploy, manage and monitor fleets of autonomous cars, it is poised to make significant inroads into the billion dollars of the global automotive industry.